i. Client: National Health Insurance Scheme
ii. Nature of Assignment:
- Generate Nationwide PPP Selection Launch Campaign creatives – Radio, TV, Press, Outdoor, Poster, Brochure, POS
- Generate Regional Capitation Launch Campaign creatives covering Upper East, Upper West and Volta Regions – Local Radio, Outdoor, Fliers, Posters, Brochure, POS
- Create synergies between the two projects such that one reinforces the other going forward
- Plus a good PR support copy strategy
iii. Project Deliverables and Impacts:
- Create and heighten awareness of the process of PPP selection and its value statement/benefits
- Encourage all NHIA subscribers nationwide to select their own PPP
- Promote the benefits of the new NHIA Capitation regime targeted exclusively to the resident populations in Upper East, Upper West and Volta regions
