Nkulenu has been heavy on traditional media for the past 75 years. Largely an export-oriented manufacturing company, the business wanted to setup an online digital presence and also to be able to reach out to Ghanaians in the diaspora, digitally.

Pedal Media Consult Ltd, now part of of Orakle Digital, was able to deliver the following:

  1. Setup a unified system for managing all of Nkulenu’s digital assets
  2. Setup branded presence on social media platforms
  3. Created a Youtube ads campaign that reached Ghanaians in the diaspora through channel-specific targeting.
  4. Tripled brand awareness lift by 300%, and doubled export business within the first year. The company had to expand it’s factory to meet demand.
  5. Massively improved brand awareness in the Ghanaian market, and sparked a local demand for all it’s products.
  6. Setup a modern ecommerce shop that puts the shop in direct retails, creating a new B2C revenue source in addition to the largely B2B business.

 

Nkulenu